Lately, I’ve been feeling the weight—literally and figuratively. At 40-something, it’s very much like I’m carrying the load of all my past decisions, much like the song “The Weight” by…
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Recently, Google lost a significant antitrust case brought by the U.S. Department of Justice (DOJ). This case centered on Google’s practices to maintain its dominance in search and online advertising….
The integration of AI into advertising platforms like Google and Meta has brought about significant changes in how campaigns are managed, targeted, and optimized. While these advancements offer numerous advantages,...
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In a surprising twist, Google has announced that it will not be eliminating third-party cookies in Chrome, at least for now. This decision has left many in the advertising world…
As we move into the second half of 2024, digital advertisers face a unique set of challenges and opportunities. Major events like the upcoming elections and the Olympics, coupled with…
Hey everyone, I recently came across some interesting updates from Google’s Marketing Live 2024 event, and I think these changes are worth discussing, especially for those of us in the...
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In the evolving landscape of digital marketing, the shift from third-party to first-party data has become a critical focus. Understanding the difference between these two types of data is essential…
